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Research papers

The use of conjoint analysis in determining financial services pricing

Credit Communal de Belgique, like most of the Belgian banks has decided to rise the pricing of its transfering products through an appropriate pricing of its services to its retail customers. Before introducing this pricing, it was important to...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Marc Vandercammen
June 15, 1992
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Citation

Vandercammen, M. (1992a, June 15). The use of conjoint analysis in determining financial services pricing. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-use-of-conjoint-analysis-in-determining-financial-services-pricing


Research papers

From riches to rags

The significance of marketing and market research within financial institutions increased in the mid and late 1980s as a result of the increased competition brought about by de-regulation and growing financial sophistication on the part of the...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Frances Green
June 15, 1992
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Citation

Green, F. (1992a, June 15). From riches to rags. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/from-riches-to-rags


Research papers

Recession and the financial decisions of smaller businesses

This paper examines the effect that the recession has had on the financial behaviour of small businesses and their optimism about the future. The main finding is that the age of the business and the change in its turnover over the preceding year are...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Nick Watkins
June 15, 1992
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Citation

Watkins, N. (1992a, June 15). Recession and the financial decisions of smaller businesses. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/recession-and-the-financial-decisions-of-smaller-businesses


Research papers

Change will be standard

Financial Services Companies (FSC’s) are facing a decade in which change will be standard and business as usual the exception. To cope with that situation FSC’s must explore marketing and information technology in an explicitly different...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Joseph L. Nuissl
June 15, 1992
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Citation

Nuissl, J. L. (1992a, June 15). Change will be standard. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/change-will-be-standard


Research papers

New ways with old money

In this paper, we look at the contrast between the financial position of the over-50s in Britain, and the position of the younger generation. In spite of almost universal reports of economic recession, and shortage of money to spend on consumer...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Douglas Kerr, Brendan Llewellyn
June 15, 1991
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Citation

Kerr and Llewellyn (1991a, June 15). New ways with old money. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/new-ways-with-old-money


Research papers

Credit-institutions (financial services) and the over 50's

Forecasts and analyses indicate that the economic significance of the "over 50's" is growing. For German banks they are an important segment in retail banking: o their share of total population is increasing o the people over 50 hold on about 70% of...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Jochen Donaubauer
June 15, 1991
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Citation

Donaubauer, J. (1991a, June 15). Credit-institutions (financial services) and the over 50's. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/credit-institutions-financial-services-and-the-over-50-s


Research papers

The future of the insurance industry in the European internal market

Within the Single European market programme of the Commission the insurance industry, too, is confronted with structural changes within the years to come. As the EEC-Commission intends to open up the market without prior harmonization, every member...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jorg Badenhoop
June 15, 1990
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Citation

Badenhoop, J. (1990a, June 15). The future of the insurance industry in the European internal market. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-future-of-the-insurance-industry-in-the-european-internal-market


Research papers

New products and services delivery system in banking

It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...

Catalogue: Seminar 1990: New Product Development
Author: Alberto Hernandez
June 15, 1990
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Citation

Hernandez, A. (1990a, June 15). New products and services delivery system in banking. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/new-products-and-services-delivery-system-in-banking


Research papers

Youth segmentation and attitudes towards different financial entities

To define the customer sector to which we are referring, we will describe a certain division of individuals, on the basis of their lifestyle and family relationships. I believe that this division may coincide with that classical division which, I...

Catalogue: Seminar 1990: New Product Development
Author: Felix Serrano Alda
June 15, 1990
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Citation

Alda, F. S. (1990a, June 15). Youth segmentation and attitudes towards different financial entities. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/youth-segmentation-and-attitudes-towards-different-financial-entities